© 2019 by David Standley

PARTNERSHIP STRATEGY

BUILDING PARTNERS’ SOCIAL PRESENCE.

The challenge: Google Partners needed a global social presence and strategy. Their social strategy was focused locally, with G+ communities only. There was no central presence or support for Partners, with no effective promotion on social.

Our solution:

● Launched a global social strategy to support and promote the

Partners program.

● Created a social strategy for Twitter and LinkedIn.

● Handled the launch and ongoing management of social channels

and strategy.

Client: Google Partners

Digital campaign: Creative

Results

● Partners received a warm welcome, with over 60K impressions on the first two posts alone.

● Organic growth since February 2016

○ +20K LinkedIn followers

+15K Twitter followers