© 2019 by David Standley

GLOBAL SOCIAL STRATEGY

Growth, rewards, support, education

The challenge: Google Partners needed a global social presence and strategy. Their social strategy was focused locally, with G+ communities only. There was no central presence or support for Partners, with no effective promotion on social.

The solution: 

_ Launched a global social strategy to support and promote the Partners program.

_ Created a social strategy for Twitter and LinkedIn.

_ Handled the launch and ongoing management of social channels and strategy.

Bronze. Smartest Direct Mail (Low Volume) An Post Smart Marketing Awards 2019

Client: GOOGLE

Positioning. Creative Director

Results

● Partners received a warm welcome, with over 60K impressions on the first two posts alone.

● Organic growth since February 2016

○ +20K LinkedIn followers

○ +15K Twitter followers