PARTNERSHIP STRATEGY
BUILDING PARTNERS’ SOCIAL PRESENCE.
The challenge: Google Partners needed a global social presence and strategy. Their social strategy was focused locally, with G+ communities only. There was no central presence or support for Partners, with no effective promotion on social.
Our solution:
● Launched a global social strategy to support and promote the
Partners program.
● Created a social strategy for Twitter and LinkedIn.
● Handled the launch and ongoing management of social channels
and strategy.
Client: Google Partners
Digital campaign: Creative
Results
● Partners received a warm welcome, with over 60K impressions on the first two posts alone.
● Organic growth since February 2016
○ +20K LinkedIn followers
○ +15K Twitter followers
