Bermuda Cancer | Creative Work

LESS IS MORE

Ongoing strategic and tactical support for fundraising awareness and charitable cause

This thought-provoking project challenges current perceptions on how and why we donate. In particular this work deals with democratising ‘giving’ and the difficulties many charities face in the age of digital. Combining tech expertise and creative thinking, the project will help remove friction on finding the best way to donate as well as impulsing innovative cash-less tactics for fundraising events.

Client: Bermuda Cancer and Health Centre

Creative Strategy & Creative Direction

Insight

Less is more may sound counter intuitive with regard to fund raising. While a micro-donation of $25 may not seem like it’s worth a ton of time or investment to cultivate, it may actually cost charitable organisations to ignore these smaller donations.