I am a UK conceptual Creative Lead with experience in international markets and clients. I have spent my career leading creative design/copy teams and project managing bold digital communication and marketing strategies and campaigns in multinational environments. I am driven by the challenge of making the customer experience and their path to purchase more compelling, engaging and emotional.

My passion lies at the intersection of tech, data, strategy/insights and the creativity that pushes behaviour change by shifting customers’ perspectives. All of which contributes to delivering growth in customer value for brands.