Publishing power

Google wanted to unify all AdSense marketing content onto a single customer landing page and create an online campaign that would increase AdSense subscriptions while giving a strong sense of achievement to amateur publishers and bloggers.


Digital campaign. Creative Director


Many foundational studies in behavioural economics showed that the relationship that people have with financial incentives or penalties isn’t quite what is predicted by the standard economic model. 


With this in mind, we dug deep into the aspirations and motivations of publishers and bloggers. Google’s data and analytical tools revealed that monetary gain for many amateur publishers wasn’t as important as recognition for their dedication and commitment to their publishing endeavours.

Mapping the customer value of AdSense