Global communications strategy

As Creative Director at Alpha CRC, I was instrumental in securing and leading the global Alibaba Cloud account - a major win that positioned Alpha as a trusted creative partner for one of the world’s largest technology brands. My role spanned video direction, conceptual design, and content strategy, helping Alibaba Cloud communicate its complex technologies through clear, engaging, and culturally attuned storytelling.

Over the course of the partnership, I produced and directed more than 40 videos for global campaigns, events, and product launches, as well as design and copy solutions for newsletters, banners, posters, and event collateral. The challenge lay in managing delivery across multiple time zones and regions, aligning diverse teams while maintaining creative consistency and production quality across markets.

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