MAJOR BRAND OVERHAUL
FROM DISCORD TO HARMONY
As head of creative and content, I was tasked with the rebranding and repositioning of Alpha CRC as a leading provider of localization services globally. This required a complete overhaul of their messaging, visual identity and all marketing and communications collateral produced both internally and externally.
Working closely with the board of directors, it became apparent that Alpha CRC needed a complete rebrand to provide compelling social proof that their long-established expertise in translation and localization was echoed in all aspects of their brand equity.
To discover more about the rebrand project, go to the AlphaCRC embedded website at the bottom of this page.
Client: AlphaCRC
Rebrand: Creative direction, brand strategy, copywriting and design
Results
The strategic brand transformation has successfully impacted engagement from website visits, session durations right through to the reach and impressions of the company's branded content and its enhanced performance in sales pitches and presentations.
Hero videos, explainer videos and showreels
All Videos
Video explainer to show AI integration
Video explainer to show AI integration
AlphaCRC Brand Case Study
Alpha Creative Hero Video
