Offline or online, your rights are the same

Campaign objectives: This creative proposal for Ireland's Competition and Consumer Protection Commission explores the differences between online and offline consumer purchasing behaviour. With a clear message that your rights are practically the same, we reversed behaviours to see how our online behaviours would stand up in the real world.

Client: CCPC Competition and Consumer Protection Commission

Digital campaign proposal: Creative/copy


Are we the same online as offline? William James, the father of American psychology, once suggested that we have as many personalities as the number of situations we are in. Although our digital identity may be fragmented, it seems clear that our various online personas are all digital breadcrumbs of the same persona; different symptoms of our same core self.