EXERCISE YOUR DIGITAL
MOBILE VIDEO CAMPAIGN
Under the new demands of COVID-19 lockdown, this digital campaign targeted small and medium size businesses and encouraged them to exercise and reboot their digital e-commerce platforms. Shopping habits are changing as the pandemic has rapidly accelerated the need to take full advantage of their online retail platforms to reach customers.
Client: Sound In Theory
Social Media Campaign: Creative Director
Lockdown saw a huge increase in people working out at home. Physical exercise became a healthy way to relieve the mental pressure of confinement. It also represented an opportunity for business owners to reflect on their online selling capacity and reboot their current technological support to cope with surges in demand while their main bricks and mortar retail was restricted.