THE LIGHT OR DARK SIDE?
HEROES & VILAINS
Alpha Games' new website, HEROES & VILLAINS, is a dynamic and immersive experience crafted specifically for the gaming community. The design offers visitors the choice between light and dark modes, symbolizing the transformation of Alpha Games' solutions into heroic forces, while industry challenges are depicted as formidable villains. Leveraging the power of AI, we created a distinctive series of heroes and villains, each embodying the unique aspects of Alpha Games' services. This innovative approach not only personalizes the user experience but also vividly illustrates the epic narrative of overcoming obstacles in the gaming world.
Client: Alpha Games
Design & messaging: Creative Director
Inspiration
The inspiration behind the new Alpha Games' website design stems from the preferences and needs of the gaming community. Recognizing that gamers often favor dark screen modes to reduce eye strain during late-night sessions or in dimly lit environments, we embraced a sleek, dark-themed aesthetic to enhance visual comfort. Additionally, we infused a narrative element into the design by creating heroes to symbolize our services and villains to represent the challenges in game localization. This storytelling approach not only makes the website more engaging but also resonates with the gaming culture, making it a more immersive and relatable experience for our users.