Making the complex, simple
A short film to tell the brand story of the Amadeus Global Distribution business. Launched to employees in 200 markets worldwide. This complex business needed a simple but compelling idea to tell their story internally.
Client: AMADEUS (Global Travel Industry)
Storytelling: Creative/copy/video lead
Inspiration & insight
The inspiration came from water and ink. The water represents the Amadeus Global Distribution System - transparent but omnipresent. The ink represents the travel content that powers the global travel industry.