DISTRIBUTION FLOWS

Making the complex, simple 
A short film to tell the brand story of the Amadeus Global Distribution business. Launched to employees in 200 markets worldwide. This complex business needed a simple but compelling idea to tell their story internally. 

Client: AMADEUS (Global Travel Industry)

Storytelling: Creative/copy/video lead

Inspiration & insight

The inspiration came from water and ink. The water represents the Amadeus Global Distribution System - transparent but omnipresent. The ink represents the travel content that powers the global travel industry. 

© 2019 by David Standley