© 2019 by David Standley

FORMULAS

Airline CFOs speak a unique language based on mathematics, margins, forecasting and pricing.
Challenge: Partner with Airline CFOs & CTOs to show them how Amadeus Airline IT can boost revenues with integrated decision support tools that assist airlines with everything from selling their fares through to revenue optimisation and daily operational flight management.

Client: AMADEUS (Global Travel Industry)

Digital campaign. Creative Director

Insight

Airline CFOs day-to-day revolves around using complex algorithms, metrics, watertight financial systems, revenue reconciliation and technical auditing processes. Unlike most employees their job requires a unique language based on mathematics, forecasting and pricing. We created a coded vocabulary of icons to enhance and simplify when communicating revenue integrity.