GLOBAL SOCIAL STRATEGY
Growth, rewards, support, education
The challenge: Google Partners needed a global social presence and strategy. Their social strategy was focused locally, with G+ communities only. There was no central presence or support for Partners, with no effective promotion on social.
_ Launched a global social strategy to support and promote the Partners program.
_ Created a social strategy for Twitter and LinkedIn.
_ Handled the launch and ongoing management of social channels and strategy.
Bronze. Smartest Direct Mail (Low Volume) An Post Smart Marketing Awards 2019
Positioning. Creative Director
● Partners received a warm welcome, with over 60K impressions on the first two posts alone.
● Organic growth since February 2016
○ +20K LinkedIn followers
○ +15K Twitter followers