UNSUNG HEROES

B2B Teaser to bolster media pack.

Independent News & Media (INM) is the largest media company in Ireland. With unrivalled coverage of sports events nationally and internationally, the company connects brands to Ireland's sporting audiences. This teaser was directed to brand managers and media buyers to show how effective their coverage can be. 

Client: Independent News & Media

Press Pack Teaser: Creative/copy/video lead

Inspiration

Instead of focussing on topical sporting figures, this teaser reversed roles and glorified the spectators as the unsung heroes. By connecting through emotion to captivated and committed audiences, IMN's media space delivers viewing numbers that will delight every brand manager and media buyer. 

Naming

© 2019 by David Standley