$130bn in additional revenues
This campaign positioned Amadeus Airline IT as leader in ancillary service revenue solutions. By unlocking the airline’s retail mindset, airlines can now capture new revenues and provide personalised traveller offers at each stage of the journey cycle.
Runner-up for Best limited-budget campaign. 2016 B2B Marketing Awards
Client: AMADEUS (Global Travel Industry)
Digital campaign. Creative/copy/design/video
The trip cycle breaks down the airline passenger experience into moments in which the airline brand can manage more effectively their merchandising strategy, ensuring that relevant offers and promotions are targeted to the right customers. Inspired by the photographer Henri Cartier-Bresson, the campaign focussed its imagery around those 'decisive' moments during the trip cycle where a merchandising opportunity is well timed and considered less obtrusive by the passenger.
Desk drop to illustrate how Amadeus Merchandising Solutions can be used with strategic bundled offerings