Grupo Cortefiel, one of Europe’s leading fashion retailers, wanted to elevate their brand Milano to a younger more fashion conscious audience. Their first port of call was to revisit their branding...

Client: Grupo Cortefiel

Rebranding: Creative & design


The inspiration for this rebranding came from the brand name itself. 'Milano' as well as referring to the Italian city also means a Kite, a bird of prey. There's a striking similarity between a Kite in flight and shape of the upper part of the letter 'M'. The rebrand would have to work across all assets from small stitched labels to retail interiors.

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