© 2019 by David Standley

UPLIFTING REBRAND 

Grupo Cortefiel, one of Europe’s leading fashion retailers, wanted to elevate their brand Milano to a younger more fashion conscious audience. Their first port of call was to revisit their branding...

Client: Grupo Cortefiel

Rebranding: Creative & design

Inspiration

The inspiration for this rebranding came from the brand name itself. 'Milano' as well as referring to the Italian city also means a Kite, a bird of prey. There's a striking similarity between a Kite in flight and shape of the upper part of the letter 'M'. The rebrand would have to work across all assets from small stitched labels to retail interiors.