CHANNEL BOOSTER

87% of global travellers use mobile devices

Campaign objectives: Enhance travel agency mobile channel strategies,

give travel agencies a competitive advantage and increase their customer loyalty, help travel agencies use their new mobile app as a vehicle for promotion, communicate the urgency for travel agencies to adopt and activate their mobile sales channels.

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Client: AMADEUS (Global Travel Industry)

Digital campaign: Creative/copy/design lead

Insight

The campaign touched on two provocative issues - an Airline's 'fear of losing out' to competitors in new disruptive sales channels and 'low battery anxiety' (Just under 25 per cent of 2,000 British people polled said they suffered from 'daily anxiety' of their mobile phone running out of juice). The campaign used a strong positive message associated with airlines having their mobile sales channel fully charged and operative.