WHEN NUMBERS COUNT
Define and quantify the success of digital
Campaign objectives: 115 airlines across the world work with Amadeus Digital Solutions for Airlines. Our brief was to tell the story of online and mobile sales success in a more compelling way. The campaign was launched 2015 in Bangkok.
Client: Amadeus Airline IT
Digital campaign: Creative/copy
With the advent of digital, measurement and metrics through numbers became crucial in comparing offline to online audience reach. We wanted to celebrate and quantify success, showing the tangible effects that numbers can bring. Real numbers were produced so Amadeus clients could physically experience the numbers that had really made a difference for them.
Go-to-market countdown clocks
Screen projections of 'the numbers that really count"