What kind of traveller are you? 
Challenge: Transform this key piece of research into a fully integrated online/offline campaign with the aim of answering two critical questions for the airline industry - How will purchasing habits evolve? How can the airline industry respond to these emerging traveller behaviours to build a more rewarding and connected traveller journey?  Going further than traditional demographics, traveller tribes segments travellers by motivations, tastes and beliefs.  

Client: AMADEUS (Global Travel Industry)

Digital campaign. Creative Director


The internet is awash with packing tips, in fact 449m online results show you how to pack a case. It is one of the critical moments where trip planning and expectations meet. What’s in your suitcase not only defines the kind of trip but also the kind of traveller you are. Real life infographics brings each tribe to life .