TURN THINGS AROUND

There's still time

'Let’s Turn Things Around' aims to raise awareness and donations for Northern White Rhinos – there are only three left in the world and they're under 24-hour surveillance.

The San Diego Zoo tapped 40-plus-year partner Epsilon, a data-driven marketing company, to help raise awareness of San Diego Zoo Global Wildlife Conservancy’s conservation efforts and compel donors to save animals facing imminent extinction.

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Client: SAN DIEGO ZOO

ATL Campaign: Collaborative creative lead

Insight

Based on the premise that biodiversity destruction can lead to a global tipping point in extinction and to capture the urgency, and necessity, of conservation efforts, Epsilon's creative huddle used the reversing of the hour glass to communicate the notion that there's still enough time.