NEW PARADIGMS

Lay down your arms

The rise of branding, now fuelled by social media, has placed the future of companies firmly in the hands of customers. This thought provoking piece of marketing collateral is intended to highlight the major paradigm shifts in branding and how Epsilon favours a less belligerent approach to winning customers' hearts and minds.

Client: EPSILON

Positioning. Creative/video/copy lead

Insight

Emotions drive action, information gives conclusions - with these kind of groundbreaking insights and many others being discovered through contemporary science and neuroscience, branding is being turned on its head. Brands need to abandon the 'them' vs. 'us' approach to winning hearts and minds and partner with, not target, consumers on their paths to purchase.